Marketing Data Strategist

Eduardo
Muñoz

I turn data into decisions that grow brands.

See my work Get in touch

01 Brands I've worked with

  • Solán de CabrasSolán de Cabras
  • Häagen-DazsHäagen-Dazs
  • WacomWacom
  • SalesforceSalesforce
  • Legado IbéricoLegado Ibérico
  • ManteigariaManteigaria
  • Old El PasoOld El Paso
  • ILUNION HotelsILUNION Hotels
  • VezzoVezzo
  • Liberty ExpressLiberty Express
  • AzulmarinoAzulmarino

+40 brands across national and international markets

02 Selected work

Solán de Cabras

Strategic involvement in one of Spain's leading water brands, part of the Mahou San Miguel group. Work included competitive benchmarking, brand positioning tracking based on DAI rankings, campaign and content coordination around major sponsorships (La Liga, Real Madrid, Atlético de Madrid, Madrid Fashion Week), brand presence and communication around Aitana's 2026 tour, and cross-agency coordination to ensure strategic alignment across all brand touchpoints.

Real Madrid player hydrating with Solán de Cabras pitch-side Luis Figo at a Solán de Cabras x LaLiga event Simone Biles at the Laureus Awards Madrid with Solán de Cabras Concert performer drinking Solán de Cabras on stage
  • 709,450total interactions*
  • 50.1Mviews*
  • 110.7Mtotal annual reach*

*Global results across all brand agencies.

Legado Ibérico — El Pozo Group

Ongoing strategic involvement in Legado Ibérico, premium ibérico brand of El Pozo Group. Continuous performance tracking and data-driven decision-making alongside campaign-specific work spanning high-profile activations such as Madrid Fashion Week sponsorship, the Spanish National Football Team sponsorship, and partnerships with key influencers including Javier Castillo, Carmen Lomana and Mario Vaquerizo.

Legado Ibérico brand activation at Mercedes-Benz Fashion Week Madrid "Entre Líneas II" campaign video for Legado Ibérico Legado Ibérico Spanish National Football Team limited edition packaging Legado Ibérico ham-carving activation
  • +12,699new followers on Instagram (2025–2026)
  • +14.4Mcombined reach (IG + FB)
  • +33.4Mcombined impressions (IG + FB)
  • +336ktotal interactions (IG + FB)
  • 196%above impressions target Q1 2026
  • 146%above interactions target Q2 2026

Häagen-Dazs

Full digital presence management across Spain and Mexico since 2023: situational audit of the existing strategy, content and paid media optimization, end-to-end planning and execution of seasonal campaigns (summer and winter) adapted to each market, digital activations to drive traffic to physical stores, and ongoing performance tracking and strategic decision-making throughout the year. Campaign work included collaborations with key public figures such as Jordi Cruz and David Muñoz.

"La Tentación de Jordi Cruz" campaign for Häagen-Dazs Turrón x Häagen-Dazs holiday gift set Häagen-Dazs summer lifestyle campaign Häagen-Dazs summer cocktail campaign
  • +28Mcombined IG impressions Spain & Mexico (2025–2026)
  • +265kcombined IG interactions Spain & Mexico (2025–2026)
  • +14.3MTikTok impressions Spain (2025–2026)
  • +85kclicks to store locator & website Mexico (2026)
  • +31kdirections to physical stores via Google Ads Summer 2026

Manteigaria

Led the digital strategy from day one for Manteigaria's launch in Spain, building the brand from scratch in a new market. End-to-end ownership of 4 store opening campaigns across Madrid, each with a tailored launch plan and activation strategy. Managed the brand's digital presence at ARCO art fair, and coordinated strategy alignment with Manteigaria's agencies across other international markets.

Manteigaria pastel de nata pastry campaign Manteigaria "Da igual dónde naces, madrileño también te haces" campaign Manteigaria picnic with pastéis de nata Manteigaria at ARCO art fair
  • +2,600Google reviews across 4 locations (rating 4.8+)
  • +7,542Instagram follower growth (2025–2026)
  • +5,553TikTok follower growth (2025–2026)
  • +3.2MInstagram reach (2025–2026)
  • +5.7MInstagram impressions (2025–2026)
  • +4.6MTikTok views (2025–2026)

Liberty Express

Multi-country digital strategy across Spain, Portugal, Italy and Germany, including political and social crisis management within the Venezuelan community in Europe.

  • +166%clicks (up to)
  • +146%impressions per market (up to)

Vezzo

Direction of Vezzo's digital strategy across its national expansion to over 10 locations.

  • +6.2Mimpressions
  • +7kfollowers on Instagram
  • +4.1Mimpressions on TikTok

03 About

Madrid, Spain

Marketing Data Strategist with over 3 years of experience leading growth and brand positioning strategies for more than 40 national and international brands at a strategic marketing agency.

Specialized in turning data into decisions: from KPI definition, market audits and marketing strategies to autonomous account management and paid media campaigns.

My approach combines systemic thinking with a business mindset, I identify opportunities where others see metrics, and prioritize actions with real impact on results.

I currently apply AI tools (Claude, Claude Code, Windsor.ai) to automate operational processes such as reporting, information research and lead management.

Based in Madrid and looking to bring this strategic expertise to a brand-side role where strategy, data and business go hand in hand.

Marketing & Strategy

  • Brand Strategy
  • KPIs
  • Market Audits
  • Consumer Insights
  • Campaign Planning
  • Data-driven Decision Making
  • Paid Media
  • Multi-market Strategy
  • Crisis Management

Data & Tools

  • GA4
  • Looker Studio
  • Meta Ads
  • TikTok Ads
  • Metricool
  • Excel
  • Claude
  • Claude Code
  • Windsor.ai

*This website was built entirely by me using Claude Code.

Let's work
together.

Open to brand-side roles in fashion, sport and retail.

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